The ever evolving world of payments with Fiserv | FF Salon at Sibos 2023

From the FF Salon at Sibos 2023 we speak to Fiserv Director of Global Sales, Felicidad Zambalamberri, who with 35 years in payments is well placed to tell us what Fiserv are doing now and some recent innovations in the field.

Serving merchants and businesses globally, from “the Walmarts of the world to a kebab shop in Edinburgh”, Fiserv are working on meeting the demand for instant payments and making things happen faster in the back end. We hear about her start in the world of payments and why she’s still passionate about it today.