Monika Liikamaa knows that Greenwashing in the Industry is BS

“Greenwashing is panicking.”

The financial services industry is no stranger to climate change, being one of the main beneficiaries of fossil fuels and excessive energy consumption. At the FF Salon, we talk to Monika Liikamaa, the Co-Founder and CEO of payment company Enfuce, about the limitations of greenwashing efforts and why transparency at every stage of operations is the first issue to tackle in fintech.