Karine Martinez Reveals The Unseen Benefits Of Embedded Finance | FF Salon at Money20/20 Europe

In Amsterdam for Money20/20 Europe, FF News sat down for a chat at our FF Salon with Karine Martinez, Head of Sales at Edenred Payment Solutions, to explore various aspects of embedded finance and its impact on the industry.

Edenred Payment Solutions offers cutting-edge payment solutions that optimise financial transactions for corporate clients and individuals, delivering enhanced convenience and operational efficiency.

“Embedded finance is at the beginning of its journey. A lot of innovation and enhancement has already taken place. It’s been a couple of years now that people are mentioning embedded finance … Embedded finance today is having the ability to add any financial product or services into a non-financial app or brand.”

“One of the biggest challenges in the customer journey is the friction in payments. Embedded financial services will actually remove that friction and will simplify the usage of financial services. It’s also enhancing the quality of data.”

“Embedded finance helps everybody have access to financial services. It also allows companies to generate new revenue streams, to access certain markets and remove some of the regulatory complexity.”