FF Virtual Arena: Unified Commerce – Reaching For A Seamless Customer Experience

In today’s Virtual Arena, we were lucky enough to speak with Andrew Mitchell, Vice President for Development and Infrastructure Support at JCB International, a major global payment brand and a leading credit card issuer and acquirer with an acceptance network that includes 37 million merchants across the globe.

Here, we discuss what Unified Commerce means for merchants and consumers, the omnichannel approach, how innovation is enabling increased customer loyalty with merchants, and the role of payment tokenization in the future.